About Us


We are every woman’s best friend

Popbela.com is the leading multi-platform digital media covering fashion, beauty, pop-culture, and lifestyle for Millennials and Gen Z women in Indonesia.

We craft the latest trending, news, and relevant content to our smart audience, ranging from pop-culture, fashion, beauty, lifestyle, to social, politics, career, and culture. Popbela.com strives to deliver high quality and worth-sharing content to its audience right where they are, utilizing its massive and interconnected multi-platform channels.

Popbela.com believes in 7 pillars: gender equality, anti sexual harassment, anti bullying, anti stereotyping, unity in different races and ethnicities, unity in different religions, and redefining beauty.

Editorial Team of Popbela.com

Editor in Chief

Judithya Pitana

Creative Editor

Michael Richards | Fashion

Nurul Ayu Utami | Lifestyle & Career

Jennifer Alexis Tanjung | Beauty

Creative Writer

Hafidhza Andiza | Fashion

Niken Ari Prayitno | Lifestyle & Career

Windari Subangkit | Relationship

Natasha Cecilia Anindita | Relationship

Shavira Annisa Putri | Beauty